{"id":4541,"date":"2024-08-02T14:57:54","date_gmt":"2024-08-02T13:57:54","guid":{"rendered":"https:\/\/pkfbofidi.com\/boetes-voor-vinted-en-kruidvat-het-belang-van-een-correcte-naleving-van-de-avg-of-gdpr\/"},"modified":"2025-02-04T11:05:47","modified_gmt":"2025-02-04T10:05:47","slug":"lourdes-amendes-pour-vinted-et-kruidvat-importance-du-respect-du-rgpd","status":"publish","type":"post","link":"https:\/\/pkfbofidi.com\/fr\/lourdes-amendes-pour-vinted-et-kruidvat-importance-du-respect-du-rgpd\/","title":{"rendered":"Lourdes amendes pour Vinted et Kruidvat : importance du respect du RGPD"},"content":{"rendered":"<p>En juillet 2024, des amendes tr\u00e8s m\u00e9diatis\u00e9es ont \u00e9t\u00e9 inflig\u00e9es par des autorit\u00e9s de contr\u00f4le nationales de la protection de la vie priv\u00e9e. Ainsi, l\u2019autorit\u00e9 de contr\u00f4le lituanienne a inflig\u00e9 une amende de plus de 2 millions d\u2019euros \u00e0 Vinted, la plateforme de seconde main populaire. La raison en \u00e9tait le traitement d\u00e9faillant de demandes de suppression de donn\u00e9es personnelles par des utilisateurs de la plateforme. Un autre exemple est l\u2019amende de 600 000 euros inflig\u00e9e \u00e0 l\u2019enseigne de droguerie Kruidvat par l\u2019autorit\u00e9 de contr\u00f4le RGPD n\u00e9erlandaise pour avoir utilis\u00e9 des \u00ab cookies traceurs \u00bb sans le consentement des visiteurs.<\/p>\n<p>Ces amendes soulignent une fois de plus l\u2019importance pour toutes les entreprises de respecter la l\u00e9gislation europ\u00e9enne et nationale en mati\u00e8re de donn\u00e9es personnelles de clients, d\u2019employ\u00e9s ou de fournisseurs.<\/p>\n<h2>D\u00e9cision de l\u2019autorit\u00e9 de contr\u00f4le nationale de la protection des donn\u00e9es \u2013 amende Vinted<\/h2>\n<p>Un certain nombre d\u2019utilisateurs de la plateforme Vinted ont port\u00e9 plainte aupr\u00e8s des autorit\u00e9s de contr\u00f4le fran\u00e7aises et polonaises du fait que Vinted n\u2019avait pas (ou insuffisamment) r\u00e9pondu \u00e0 leurs demandes d\u2019acc\u00e8s ou de suppression des donn\u00e9es personnelles que la plateforme conservait \u00e0 leur sujet. Ces plaintes ont \u00e9t\u00e9 transmises \u00e0 l\u2019autorit\u00e9 de contr\u00f4le lituanienne comp\u00e9tente, le si\u00e8ge de Vinted se trouvant en Lituanie.<\/p>\n<p>L\u2019enqu\u00eate men\u00e9e par l\u2019autorit\u00e9 de contr\u00f4le a r\u00e9v\u00e9l\u00e9 plusieurs infractions, notamment :<\/p>\n<ul>\n<li><strong>Manque de traitement appropri\u00e9 en cas de demande d\u2019acc\u00e8s ou de suppression<\/strong><br \/>\nLa plateforme n\u2019a pas r\u00e9pondu de mani\u00e8re ad\u00e9quate aux demandes des personnes concern\u00e9es. Vinted a demand\u00e9 \u00e0 tort aux personnes concern\u00e9es de fournir un motif sp\u00e9cifique pour la demande de suppression des donn\u00e9es personnelles. En outre, Vinted n\u2019a pas fait preuve de transparence \u00e0 l\u2019\u00e9gard des personnes concern\u00e9es quant aux raisons du refus de la demande de suppression.<\/li>\n<li><strong>\u2019Shadow banning\u2019 <\/strong>: Il a \u00e9galement \u00e9t\u00e9 constat\u00e9 que la plateforme appliquait le<br \/>\n\u00ab shadow banning \u00bb (en fran\u00e7ais bannissement furtif) de mani\u00e8re ill\u00e9gale et en violation de certains principes du RGPD. Le \u00ab shadow banning \u00bb ou \u00ab shadow blocking \u00bb est l\u2019utilisation de donn\u00e9es personnelles dans le but d\u2019exclure de la plateforme sans le notifier les utilisateurs qui auraient viol\u00e9 les lignes directrices de Vinted. Cette derni\u00e8re a appliqu\u00e9 ces pratiques sans informer les utilisateurs de ce traitement de leurs donn\u00e9es personnelles.<\/li>\n<li><strong>Non-respect du principe de responsabilit\u00e9<\/strong> : Les autorit\u00e9s de contr\u00f4le ont constat\u00e9 que Vinted n\u2019avait pas pris des mesures techniques et organisationnelles suffisantes pour garantir le respect du \u00ab principe de responsabilit\u00e9 \u00bb pr\u00e9vu par la loi sur le droit d\u2019auteur, afin de pouvoir d\u00e9montrer que l\u2019entreprise avait pris des mesures concernant le droit d\u2019acc\u00e8s.<\/li>\n<\/ul>\n<h2>D\u00e9cision de l\u2019autorit\u00e9 de contr\u00f4le RGDP nationale \u2013 amende Kruidvat<\/h2>\n<p>La cha\u00eene de drogueries Kruidvat, connue pour sa large gamme de produits de sant\u00e9 et de beaut\u00e9, a \u00e9t\u00e9 mise en cause par l\u2019autorit\u00e9 de contr\u00f4le RGPD n\u00e9erlandaise pour avoir install\u00e9 des \u00ab cookies traceurs \u00bb sans le consentement des visiteurs de son site web. Gr\u00e2ce \u00e0 ces cookies sur le site kruidvat.nl, Kruidvat a collect\u00e9 des donn\u00e9es personnelles des visiteurs, telles que la localisation, le comportement de navigation, les achats et les recommandations sur lesquelles ils ont cliqu\u00e9. Ces donn\u00e9es ont \u00e9t\u00e9 utilis\u00e9es pour cr\u00e9er des profils personnalis\u00e9s.<\/p>\n<p>Il a \u00e9t\u00e9 \u00e9tabli qu\u2019il s\u2019agissait d\u2019un traitement ill\u00e9gal de donn\u00e9es \u00e0 caract\u00e8re personnel. En effet, les cookies traceurs ont \u00e9t\u00e9 install\u00e9s sur les ordinateurs des visiteurs sans leur consentement pr\u00e9alable. Sur le site web kruidvat.nl, la banni\u00e8re relative aux cookies pr\u00e9sentait des cases \u00e0 cocher o\u00f9 l\u2019option \u00ab Accepter tous les cookies \u00bb \u00e9tait automatiquement s\u00e9lectionn\u00e9e, ce qui ne remplit pas les conditions d\u2019un consentement valable en vertu des principes du RGPD. Il a \u00e9galement \u00e9t\u00e9 constat\u00e9 que la proc\u00e9dure de retrait du consentement (\u00ab opt-out \u00bb) \u00e9tait trop compliqu\u00e9e et trop difficile : la mise en place de cookies traceurs requiert le consentement juridiquement valable de la part des visiteurs du site web. En d\u2019autres mots, le consentement doit \u00eatre libre, sp\u00e9cifique, bien inform\u00e9 et sans ambigu\u00eft\u00e9. L\u2019utilisation de cases pr\u00e9-coch\u00e9es dans la banni\u00e8re des cookies ne r\u00e9pond pas \u00e0 cette exigence. La collecte et le traitement de donn\u00e9es personnelles de cette mani\u00e8re sont donc consid\u00e9r\u00e9s comme ill\u00e9gaux (et en violation de la loi sur la protection des donn\u00e9es).<\/p>\n<h2>Qu\u2019est-ce que cela signifie pour votre entreprise ?<\/h2>\n<p>Ces deux jugements rappellent l\u2019importance de traiter les donn\u00e9es personnelles conform\u00e9ment aux principes RGPD, comme nous l\u2019avons vu plus haut dans cet article.<\/p>\n<p>Les entreprises devront informer les personnes concern\u00e9es (clients, employ\u00e9s, fournisseurs, etc.), tant en interne qu\u2019en externe, du traitement de leurs donn\u00e9es personnelles de mani\u00e8re claire, transparente et compr\u00e9hensible, y compris lors du traitement des demandes d\u2019acc\u00e8s ou de suppression ou lors de la mise en place de cookies via une banni\u00e8re de cookies. Le non-respect de ces principes RGPD peut entra\u00eener \u2013 comme on l\u2019a vu dans les cas de Vinted et de Kruidvat \u2013 une amende inflig\u00e9e aux entreprises par l\u2019autorit\u00e9 de contr\u00f4le nationale de la protection de la vie priv\u00e9e.<\/p>\n<h2>Nos experts juridique sont l\u00e0 pour vous aider<\/h2>\n<p>En tout \u00e9tat de cause, PKF BOFIDI Legal peut vous aider \u00e0 vous conformer \u00e0 la loi RGPD, notamment en r\u00e9digeant des r\u00e8gles internes et externes claires, en vous conseillant sur le traitement licite des donn\u00e9es \u00e0 caract\u00e8re personnel, sur l\u2019obligation de transparence, sur la mise en place de banni\u00e8res de cookies, etc. N\u2019h\u00e9sitez pas \u00e0 <a href=\"https:\/\/pkfbofidi.com\/fr\/contact\/\">contacter<\/a> notre \u00e9quipe.<\/p>\n<p>Cet article a \u00e9t\u00e9 r\u00e9dig\u00e9 par Jenny Cheung, sp\u00e9cialis\u00e9e dans la propri\u00e9t\u00e9 intellectuelle, les TIC, la protection des donn\u00e9es et la vie priv\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9centes amendes inflig\u00e9es \u00e0 Vinted et Kruidvat soulignent l&rsquo;importance d&rsquo;une bonne conformit\u00e9 au RGPD (GDPR). Cet article explique ce qui a mal tourn\u00e9 et pourquoi il est crucial de prendre au s\u00e9rieux les lois sur la protection de la vie priv\u00e9e. <\/p>\n","protected":false},"author":1,"featured_media":2647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[94],"tags":[170],"class_list":["post-4541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","tag-pkf-bofidi-legal-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lourdes amendes pour Vinted et Kruidvat : importance du respect du RGPD | PKF BOFIDI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pkfbofidi.com\/fr\/lourdes-amendes-pour-vinted-et-kruidvat-importance-du-respect-du-rgpd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lourdes amendes pour Vinted et Kruidvat : importance du respect du RGPD\" \/>\n<meta property=\"og:description\" content=\"Les r\u00e9centes amendes inflig\u00e9es \u00e0 Vinted et Kruidvat soulignent l&#039;importance d&#039;une bonne conformit\u00e9 au RGPD (GDPR). 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