Climate ambassadorship: The key for SMEs to a sustainable future

Why sustainability is important for SMEs

The benefits of sustainable business practices are clear and diverse. In addition to the positive impact on the environment and society, it also provides:

• Cost savings: reduced energy and resource use lowers operational costs.
• Legal compliance: sustainability regulations are becoming increasingly stringent. Anticipating this legislation offers more flexibility than having to make adjustments afterward.
• Reputation and customer loyalty: consumers are increasingly choosing companies with a clear sustainable approach. Employees are also becoming more and more concerned.
• Access to new markets: sustainability opens doors to markets and collaborations with like-minded partners and plays an important role in acquisitions.

What does climate ambassadorship entail?

Climate ambassadorship goes beyond simply reducing CO2 emissions. It involves taking an active role in promoting sustainable practices, both within and outside the organization. This can be done by:

• Raising awareness: share knowledge about climate change with employees, customers, and suppliers.
• Implementing sustainable innovations: think of circular production processes, energy-efficient technologies, and green logistics.
• Collaborating: work with other companies, NGOs, and local governments to achieve common goals.

How does an SME start with climate ambassadorship?

1. Conduct a baseline measurement. It starts with insight. Map the current ecological footprint of your company. Where are the biggest opportunities for improvement? Think about energy consumption, transport, waste management, and raw materials.
2. Set clear goals. Formulate measurable and achievable climate goals. These can be small steps, such as switching to green energy, or ambitious plans such as carbon neutrality.
3. Involve your employees. A successful sustainability policy stands or falls with the involvement of your team. Provide training, workshops, and incentives to motivate and inspire them.
4. Communicate your progress. Sustainability is a powerful story. Share your efforts and results via social media, your website, or press releases. Transparency builds trust with customers and partners.

PKF BOFIDI supports SMEs towards a sustainable future

At PKF BOFIDI, we believe in the power of SMEs to make a difference. Our experts are happy to help you develop a sustainability strategy, measure and report your climate impact, and finally build a network with other climate ambassadors. By embracing climate ambassadorship, you not only contribute to a better society but also strengthen the future of your company.

This article was written by Jean-Louis de Hasque and Cristof Van Laer, experts in ESG.