At PKF BOFIDI, we believe that sustainable business is no longer a choice but an evident responsibility. Today, we take another important step: our colleagues receive their fully electric cars. A visible step, literally on the road, in our broader ESG story where ecology, social responsibility, and good governance are central.

As a (starting) entrepreneur, you invest a lot of time and energy in building the awareness of your business. One of the important decisions is the choice of a name (including logo) for your business. This name is often used as the name of your company or as a commercial trade name and can also be registered as a brand. Below you will find the differences between a company name, trade name and brand, and what you need to pay attention to as an entrepreneur to build a strong commercial identity and protect yourself effectively.

The European Union is taking significant measures in the fight against wage discrimination. The focus? Imposing minimum requirements for equal pay for men and women for equal or equivalent work. Wage transparency and enforceable rules for employers will be decisive in the future, and Belgian companies, large and small, will need to prepare for these changes.

The recent increase in US import tariffs has direct consequences for Belgian SMEs. Higher costs not only threaten margins but also bring additional legal risks, especially for companies that supply to the US. Acting promptly is essential to mitigate risks. How do you do this concretely?

The first concrete obligations of the AI Act have been in effect since February 2, 2025. The AI Act is European legislation that applies to all European companies that develop, distribute, or use AI applications. In practice, almost all companies today use one or more types of AI applications (think of ChatGPT, copilot, etc.), which means that almost all companies, often without realizing it, will also fall under these new rules.